ESSENTIAL JOB FUNCTIONS
- Lead and align all growth-related sales functions, to create an integrated and high-performing growth engine. Lead client success to penetrate current market---- be a disruptive contributor to gain market footprint.
- Drive revenue through all lines of business associated with health plan contracting. Ensure health plans and employer clients are of aware of Birdsong, specific to its service offerings and value proposition to the market.
- Develop and implement a comprehensive sales strategy that encompasses new customer acquisition, existing customer expansion, retention, and the offering of new services growth, and partner ecosystem development.
- Drive the go-to-market sales strategy, aligning product markets fit with sales execution and marketing outreach. Continuing the foundation of raising awareness of Birdsong Hearing Benefits offering to the health plan market as an HBM.
- Partner with marketing and ensure sales and client success has what it needs to be successful to engage plans/employers and deliver on hearing benefit acquisition goals.
- Accurately forecast monthly, quarterly, and annual revenue and set performance targets across sales and revenue, in conjunction with finance and product for the organization.
- Recruit, develop, and retain exceptional sales talent to scale operations nationally. Initially working as the key sales representative, work toward the building out of a national and regional approach to scaling sales staffing. Establish, mentor, and grow a high performing ‘hungry’ sales team, including putting in place development and performance metrics aligned to company goals.
- Partner with marketing to improve lead generation, campaign effectiveness, and brand recognition.
- Continuously drive innovation sales strategies with marketing and brand support to penetrate sales strategies that keep Birdsong ahead of the competition and ensure that mid-point refresh to strategy accommodate any changes in corporate strategy, direction of market, or regulatory happenings.
- This role is expected to leverage professional networks, including that of the senior leadership team and serve as the voice, in conjunction with the President, selling services and capabilities.
- Identify, cultivate, and maintain strong relationships both internally and externally with constituent groups.
- This role is a “roll up your sleeves” mentality—from setting up booths, organizing events for sales, to managing the booth at conferences, to speaking engagements and partnering with President for opportunities to expand the brand.
- Drive cross-functional collaboration with product, finance, and operations to optimize pricing as tied to sales, customer onboarding with client services, and feedback loops.
- Monitor the sales and revenue pipeline; develop metrics, dashboards, and KPIs to ensure transparency and accountability. Work with reporting to ensure accurate management of metrics and repository.
- Serve as executive sponsor for key accounts and partnerships; build and nurture relationships with top-tier clients and stakeholders.
- Represent Birdsong at industry conferences, trade shows, and external forums. In partnership with senior leadership team, construct sales strategy via conferences and brand exposure based on best practices and experiences.
- Contribute to the overall corporate strategy as a key member of the executive leadership team.